How do I set up my Portion of Sales campaign?

What is a Portion of Sales campaign?

A Portion of Sales campaign allows your store to donate a percentage or a fixed dollar amount from each sale to one or more causes you choose. In this type of campaign, the donation is made by your store--not the customer.

All plans—Startup Brands, Emerging Brands, and Scaling Brands—can run a Portion of Sales campaign. 

To set up and connect your first Portion of Sales campaign, follow these steps in the admin dashboard: 

Choose, name, and create your campaign

1. Startup brands click "Portion of Sales" under "My Campaigns" in the left bar.

Emerging and Scaling brands Click the + next to "My Campaigns" (because these plans have the option to create multiple of the same campaign type).

2. Select the Portion of Sales campaign (Emerging and Scaling brands).

3. Give your campaign a name and click the Create button.

Important: You will have to click Create before you can continue configuring your campaign.

Choose the nonprofits you would like to support with your campaign

4. Click "Browse all nonprofits" under "Select nonprofits to support"

5. Search for your nonprofit or use the category filters to browse by giving category.

Click on the nonprofit(s) you’d like to add to your campaign. Once selected, they will be highlighted in pink and marked as “Selected.”

• Startup Brands can choose up to 2 nonprofits per campaign.

• Emerging and Scaling Brands can select up to 20 nonprofits.

When you're done, click the “Save nonprofits” button to continue.

6. Choose whether to let customers select a nonprofit to support.

By default, donations are split equally among the nonprofits you've added to your campaign.
To give customers the option to choose which nonprofit they’d like their purchase to support, check the box labeled “Allow customers to choose which nonprofit(s) to support.”

Customize your Portion of Sales campaign behavior and appearance

5. Configure how your Portion of Sales donations will work

Choose whether you want to donate a percentage of each sale or a fixed dollar amount, then enter the amount you'd like to donate.

• On the Startup Brands plan, the selected donation amount applies equally to all products in your store.

• Emerging and Scaling Brands can choose to apply the donation to all products or specific products only, and can also set different donation amounts for different products.

6. Highlight your impact with the Impact Contributors Shelf (Emerging and Scaling Brands only)

The Impact Contributors Shelf is a powerful way to showcase the difference you're making through your Portion of Sales donations. You can even set a minimum number of contributors required before the shelf appears beneath your widget.

Here is an example of the widget with the Impact Contributors Shelf visible:

7. Customize the appearance of your Portion of Sales campaign widget

Tailor the look and message of your customer-facing widget to match your brand. You can edit the text to highlight your supported charities—for example: “$5 of your purchase will be donated to the Environmental Defense Fund and Oceana. No cost to you.”

You can also adjust the widget’s alignment and spacing on your store page.

Brands on the Emerging and Scaling plans have access to advanced styling options, including custom text, background, accent, and button colors.

Connect your campaign and view it on your store!

8. Launch your campaign now or schedule it for later

Click “Connect Now” to launch your campaign immediately, or schedule specific start and end dates and times.

By default, the widget will automatically appear on your product detail pages. If you’d like more control over its placement, you can manually add it to a specific section of the page using the instructions provided in your dashboard.