How many nonprofits can I support per campaign?

Created by Shop for Good Support, Modified on Tue, 15 Apr at 2:26 PM by Shop for Good Support

  • Startup Brands plan: Support up to 2 nonprofits per campaign

  • Emerging & Scaling Brands plans: Support up to 20 nonprofits per campaign


That said, we recommend choosing 1–3 nonprofits that strongly align with your brand values and resonate with your customers. This helps keep your messaging focused and impactful.


By default, donations are split evenly across all selected nonprofits. However, you can customize this in two ways:

  • Shopper’s Choice (available on all plans):
    Let your customers select their preferred charity from your list.

  • Charity-Product Grouping (Emerging & Scaling Brands plans only):
    Tie specific products to specific charities for a more personalized donation experience.

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