How do I set up my Donate for Discount campaign?

Created by Shop for Good Support, Modified on Wed, 16 Apr at 6:04 PM by Shop for Good Support

What is a Donate for Discount campaign?

A Donate for Discount campaign rewards customers with a discount on their purchase when they donate a set amount to a cause you’ve selected. For example, you might offer $10 off their order when they donate $5 to the Environmental Defense Fund.

This campaign type is available exclusively to brands on the Emerging and Scaling plans.

By tying a discount to a charitable act, this campaign offers a win-win: customers feel good about giving, and they get immediate value in return. It’s also a powerful tool for brands—this type of promotion can drive conversions, increase average order value, and strengthen brand loyalty by aligning your store with purpose-driven values.

To set up and connect your first Donate for Discount campaign, follow these steps in the admin dashboard:

Choose, name, and create your campaign

1. Click the + next to "My Campaigns" in the left bar.

2. Select the Donate for discount campaign (Emerging and Scaling Brands only).

3. Give your campaign a name and click the Create button.

Important: You will have to click Create before you can continue configuring your campaign.

Choose the nonprofits you would like to support with your campaign

4. Click "Browse all nonprofits" under "Select nonprofits to support"

5. Search for your nonprofit or use the category filters to browse by giving category.

Click on the nonprofit(s) you’d like to add to your campaign. Once selected, they will be highlighted in pink and marked as “Selected.”

Startup Brands can choose up to 2 nonprofits per campaign.
Emerging and Scaling Brands can select up to 20 nonprofits.

When you're done, click the “Save nonprofits” button to continue.

6. Choose whether to let customers select a nonprofit to support.

By default, donations are split equally among the nonprofits you've added to your campaign.
To give customers the option to choose which nonprofit they’d like their purchase to support, check the box labeled “Allow customers to choose which nonprofit(s) to support.”

Customize your Donate for Discount campaign behavior and appearance

7. Set the customer incentive
Choose whether to offer customers a percentage or a fixed dollar amount off their purchase—and specify the exact amount of the discount.

**8. (Optional) Set a minimum purchase requirement
You can choose to require a minimum purchase amount before the customer becomes eligible for the discount. Customers can still donate any time, but the discount will only be applied if their order total meets or exceeds the amount you’ve set.

Please note: This requirement is not automatically displayed in the widget. Be sure to clearly communicate it in your campaign description (see step 12) so customers understand the terms.

9. Specify the donation amount**
Enter the amount you requesting that customers donate. This amount will appear on the donation button on your widget.

10. (Optional) Enable donation matching

Boost your campaign’s impact by choosing to match your customers’ donations. You can even set a cap on the total amount you’ll match.

Donation matching has been shown to significantly increase engagement, drive sales, and raise average order value (AOV). Consider these powerful insights:

84% of donors say they’re more likely to give if matching is offered.
1 in 3 donors would give a larger amount when they know their donation will be matched.
Simply mentioning donation matching in appeals can lead to a 71% increase in response rate and a 51% boost in average donation size.

Adding donation matching to your customers' online shopping experience not only strengthens customer loyalty but also reinforces your brand’s commitment to the causes your customers care about.

11. (Optional) Highlight your impact with the Impact Contributors Shelf (Emerging and Scaling Brands only)

Show your customers the difference they’re making with the Impact Contributors Shelf—a dynamic feature that displays the growing number of people who’ve donated through your campaign and the amount of $ raised for your cause.

By spotlighting real-time impact, this feature fosters a sense of community and encourages others to join in. It’s a proven way to:

Increase customer engagement by making giving feel tangible
Enhance the shopping experience with social proof and shared purpose
Strengthen brand loyalty by reinforcing your commitment to meaningful causes

You can also set a minimum number of contributors and/or amount donated required before the shelf appears beneath your widget, ensuring it only shows when there’s a strong story to tell.

12. Customize the appearance of your Donate for Discount campaign widget

Tailor the look and message of your customer-facing widget to match your brand. You can edit the text to highlight your supported charities—for example: “Your generosity gets rewarded. Save 25% when you help the Environmental Defense Fund fight for climate and conservation solutions.”

You can also adjust the widget’s alignment and spacing on your store page.

Brands on the Emerging and Scaling plans have access to advanced styling options, including custom text, background, link, and button colors.

Connect your campaign and view it on your store!

13. Choose where your campaign widget appears on your store

Decide whether your donation widget shows on your product detail pages or in the cart. You can display the widget on all products or specific product pages, and even support different nonprofit(s) on different products. See this helpdesk article for more information on Charity-Product Grouping.

14. Launch your campaign now or schedule it for later

Click “Connect Now” to launch your campaign immediately, or schedule specific start and end dates and times.